Taste-Testing For Marketing

Taste-Testing For Marketing

In 1975, Pepsi hosted a “Blind Taste Test” featuring its products in competition with Coca-Cola. Pepsi used the results of this test in their marketing strategy, claiming that customers preferred Pepsi to Coke. The taste test has since been reenacted numerous times in hundreds of settings, and the students of MBU’s Principles of Marketing class [Continue Reading…]

MBU Means Business

MBU Means Business

“The most valuable knowledge I have gleaned in the business program cannot be pinpointed to a specific class or lesson,” shared Josh Crompton ’14 Business Management graduate. “My viewpoints and thought processes about business have been shaped. Whether concepts, products, or advertising, I analyze those facets of business from an entirely different vantage point by [Continue Reading…]

Governor Scott Walker’s Chief of Staff Speaks at MBU Breakfast

Governor Scott Walker’s Chief of Staff Speaks at MBU Breakfast

Maranatha Baptist University hosted its Business Breakfast in the Dining Hall on Wednesday, April 9. The University invites men and women from area businesses to campus four times per school year to hear keynote speakers address topics relevant to the business community. Wednesday’s keynote speaker was Eric Schutt, Chief of Staff for Wisconsin Governor Scott [Continue Reading…]

Business Community Breakfast: Having a Positive Influence

Business Community Breakfast: Having a Positive Influence

Chuck Warner of Edward Jones Investments has been impressed by the work ethic of Maranatha students. He served as Chairman of the Riverside Chamberland Project, a community-built children’s playground project in Watertown. “We were able to attract a lot of Maranatha folks to help work that project,” Warner said. “The work ethic that they showed [Continue Reading…]

Tax Reform Discussed at Economic Breakfast

Tax Reform Discussed at Economic Breakfast

More than 100 business professionals from Watertown and the surrounding areas gathered at the Maranatha Dining Complex March 1 for breakfast and a meeting featuring keynote speaker Richard Chandler, Wisconsin’s Department of Revenue Secretary. Maranatha proved to be the ideal setting for the 2013 Economic Breakfast. Students went about their breakfast routines quietly and respectfully [Continue Reading…]

Got Chikin? Alumni Appreciate Chick-fil-A

Got Chikin? Alumni Appreciate Chick-fil-A

Download the PDF version here On August 1, 2012—Chick-fil-A Appreciation Day—the restaurant chain recorded the largest single-day sales total in its 66-year history. Allison (Snavely, ’02) Urso, however, says every day is Chick-fil-A Appreciation Day in her house. “We’ve really developed a passion for the company and what it stands for,” said Urso, who helps [Continue Reading…]

Klaudt Takes a Different Path to Maranatha

Klaudt Takes a Different Path to Maranatha

Marvin Klaudt, at first glance, is a typical transfer student going through transfer student battles—juggling his classes, enduring Wisconsin weather, and playing midfield for the Maranatha men’s soccer team. Klaudt recorded his second hat trick of the season Monday during a 10-2 win over Great Lakes Christian. He scored two game-winning goals in the same [Continue Reading…]

Business Community Breakfast: Watertown Appreciates Students

Business Community Breakfast: Watertown Appreciates Students

Ryan Nowatka says he has the perfect job for a Maranatha student. “Being a funeral director is not unlike being a pastor in the way you minister to families,” said Nowatka, Funeral Director at Watertown’s Pederson Funeral Homes. “A person with a strong faith can really be helpful. That’s why we like to hire Maranatha [Continue Reading…]