Digital Media – CADM

CADM 111 – Introduction to Online Communications (3)

An overview of the basic concepts of communication and the skills necessary to communicate in various contexts. Emphasis is placed on communication theories and techniques used in interpersonal group, public, intercultural, and mass communication situations. Upon completion, students should be able to explain and illustrate the forms and purposes of human communication in a variety of contexts. (3 credit hours) Offered every semester.

CADM 131 – Elements of Photography (3)

An introductory study of photography with an emphasis on manual camera operation, composition, digital photography, and postproduction workflow with a brief survey on the history of photography. Lab fee. (3 credit hours) Offered every Fall semester.

CADM 141 – Introduction to Design (3)

An introduction to the fundamentals of two-dimensional design. Students will learn basic design terminology and beginning-level Adobe Illustrator skills while completing weekly projects exploring the basic elements and principles of design. Lab fee. (3 credit hours) Offered every Spring semester.

CADM 145 – Visual Communications (3)

A broad overview of the concepts and practices necessary for producing attractive and effective visual communications across a variety of traditional and new media formats. Students will gain practical know ledge in visual design and critical thinking skills that will help them recognize and skillfully use visual communication. Lab fee. (3 credit hours) Offered every Spring semester.

CADM 210 – Principles of Video Production 1 (3)

An introduction to fundamentals of video production, including the techniques and aesthetics of shooting, lighting, and editing. This lecture-based course includes a critical study of various modes of film, video, and web-based new media production. Students examine distinctive formal elements of each mode as well as the economic and cultural context of production and reception. Upon course completion, students will have a theoretical and conceptual understanding of the video production process. This course is designed to prepare students for lab-based standard and high definition video production. Lab fee. (3 credit hours) Offered every Fall semester.

CADM 231 – Digital Imaging (3)

A foundational course in Adobe Photoshop. Students will explore will explore the ethics related to image use and manipulation and will learn how to input, manipulate, enhance, and output raster-and vector-based images in Photoshop. Lab fee. (3 credit hours) Offered every Fall semester.

CADM 233 – Photojournalism (3)

A journalistic view of photographing events to tell a story through pictures. Also introduces digital photography in relation to print journalism, sports, and wedding photography. Lab fee. Prerequisites: CADM 131 (3 credit hours) Offered Fall semester of odd-numbered years.

CADM 242 – Lighting and Portraits (3)

A practical course combining the lighting techniques for studio, natural, and off camera lighting for portraits, still life, and landscape while emphasizing posing and positioning. Lab fee. Prerequisites: CADM 131 (3 credit hours) Offered Spring semester of even-numbered years.

CADM 252 – Advanced Camera Techniques (3)

A study in complex technical and practical techniques of photography in relation to camera formats, photographic techniques, and advanced image manipulation. Lab fee. Prerequisite: CADM 131 (3 credit hours) Offered Spring semester of odd-numbered years.

CADM 266 – Website Design 1 (3)

Provides a basic understanding of how to construct websites from the ground up. It will focus on CMS management with an emphasis on WordPress, file handling, marketing techniques, and basic design principles such as color and typography. Lab Fee (3 credit hours) Offered every Fall semester.

CADM 267 – Website Design 2 (3)

An in-depth study of website communication and development using HTML and CSS. Upon completion, students should be able to customize a WordPress CMS website. Prerequisite: CADM 266 or instructor’s permission. Lab Fee (3 credit hours) Offered every Spring semester.

CADM 350 – Online Marketing (3)

An overview of marketing, promotion, and advertising online. In-depth work with leading online tools such as Google AdWords, Analytics, and Ad Planner. Prerequisites: CADM 266. Lab fee. (3 credit hours) Offered Spring semester of odd-numbered years.

CADM 380 – Photography Practicum

A hands-on practicum of digital darkroom and studio management, assisting the instructor in the day-to-day operations of the photography department. Lab fee. Prerequisites: CADM 131 and two of the following courses: CADM 232, 242 or 252. Offered every semester.

CADM 440 – Media Law and Ethics (3)

An overview of the major legal, ethical, and policy issues currently facing mass media. Much of the course will focus on the legal cases that have established current media law. Students will analyze case studies and primary documents. Upon completion, students should be able to explain existing media law and policy, ethical and moral issues relevant to media conduct, and critique and analyze future laws and policies. (3 credit hours) Offered Spring semester of even-numbered years.

CADM 480 – Photography Production (2)

An advanced project combining the final aspects of print production, multimedia presentations, and digital photo enhancement, culminating with the student’s Senior Photography Exhibit. Prerequisites: To be taken during the student’s last semester. Lab fee. (2 credit hours) Offered every semester.

CADM 481 – Communications Senior Capstone (3)

An individually designed communication and media experience resulting in the production of a public presentation by the student in their chosen specialized track (digital media, speech, dramatic productions, photography). Students will gain experience in their area of study including time management, team building, aesthetic influence, portfolio development, and mediated and oral communication skills. Prerequisite: senior status within the Communications Arts major. Lab fee. (1 credit hour) Offered every semester.

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