Marketing – BUMK

BUMK 251 – Principles of Marketing (3)

An introduction to marketing concepts including market environments, research, buyer behavior, market segmentation and targeting, and manipulation of marketing-mix variables. A study of the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Prerequisite: BUMG 112. (3 credit hours) Offered every Fall semester.

BUMK 451 – Buyer Behavior (3)

Introduction to factors that determine consumer and organizational buying behaviors and development of effective marketing strategies through the integration of a wide variety of social-science concepts; introduction to common techniques of consumer-research methodology. Prerequisite: BUMK 251 or consent of instructor. (3 credit hours) Offered Spring semester of odd-numbered years.

BUMK 452 – Marketing Research (3)

Introduction to systematic gathering, recording, and analysis of marketing data including research design, data collection methods, sampling techniques, and data analysis and interpretation. Prerequisite: BUMK 251. (3 credit hours) Offered Fall semester of odd-numbered years.

BUMK 457 – Marketing Management (3)

Application of marketing principles to the strategic management of the firm through the use of decision-making models and simulations. This course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. Prerequisite: BUMK 251. (3 credit hours) Offered Fall semester of even-numbered years.

BUMK 459 – Marketing Internship

Participation in the internship program provides students with work experience related to their major. Applications must be filed with the department. Registration for internship requires sponsorship by an advisor from the Marketing faculty. Prerequisite: Marketing major and Junior or Senior classification. (1 to 3 credit hours) Offered every semester.

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