A study of microeconomics which considers theories of economic behavior of consumers and producers, determination of prices, income distribution, market analysis and structures, and the government’s impact on the economy through taxation, spending, and...
A broad overview of the concepts and practices necessary for producing attractive and effective visual communications across a variety of traditional and new media formats. Students will gain practical knowledge in visual design and critical thinking skills that will...
An introduction to fundamentals of video production, including the techniques and aesthetics of shooting, lighting and editing. This lecture-based project includes a critical study of various modes of film, video and web-based new media production. Students examine...
An overview of marketing, promotion, and advertising online. In-depth work with leading online tools such as Google AdWords, Analytics, and Ad Planner. Prerequisites: CADM 266 (3 credits)
A foundational project in Adobe Photoshop. Students will explore the ethics related to image use and manipulation, and will learn how to input, manipulate, enhance, and output raster- and vector-based images in Photoshop. (3 credits)
