BACHELOR OF SCIENCE

BUSINESS ADMINISTRATION: DIGITAL MEDIA MARKETING

Overview | Digital Media Marketing

The Digital Media Marketing major is designed to prepare you to become a manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

“This is a great opportunity for business majors to get sound marketing theory and also gain the technology and communication skills for application of those concepts.” – Dr. Corey Pfaffe

Program Outcomes

Students will demonstrate knowledge of marketing terminology and concepts.
Students will demonstrate the ability to solve marketing problems.
Students will demonstrate skills in written and oral communication.
Students will demonstrate expertise in using technology.
Students will demonstrate Christian character and application of Biblical principles.

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Suggested Course Schedule

Semester 1

Introduction to Business & Management (3)
Computer Applications (3)
Introduction to Online Communications (3)
Old Testament Survey (3)
English Composition 1 (3)

Total Credits: 15

Semester 2

Probability and Statistics (3)
Fundamentals of Public Speaking (2)
New Testament Survey (3)
English Composition 2 (3)
Music Elective (2)
Science Elective (3)

Total Credits: 16

Semester 1

Principles of Accounting 1 (3)
Principles of Marketing (3)
Macroeconomics or Principles of Management (3)
Website Design 1 (3)
Principles of Video Production 1 (3)
Christian Life, Leadership, and Evangelism (3)

Total Credits: 18

Semester 2

Principles of Accounting 2 (3)
Business Communication (3)
Principles of Video Production 2 or Website Design 2 (3)
Microeconomics (3)
Baptist Heritage (3)

Total Credits: 15

Semester 1

Macroeconomics or Principles of Management (3)
Business Finance or Business Law 1 (3)
Digital Imaging (3)
Marketing Research (3)
Bible Doctrine 1 or 2 (3)
Open Elective (3)

Total Credits: 18

Semester 2

Online Marketing (3)
Buyer Behavior (3)
Digital Media Marketing Elective (3)
The Modern World (3)
Bible Doctrine 1 or 2 (3)
Literature Elective (3)

Total Credits: 18

Semester 1

Business Strategy (3)
Business Finance or Business Law 1 (3)
Desktop Publishing (3)
American Studies Elective (3)
Bible Elective (3)

Total Credits: 15

Semester 2

Business Capstone and Entrepreneuership (3)
Digital Media Marketing Elective (3)
Bible Elective (3)
Open Elective (4)

Total Credits: 13

Alumni Spotlight

Jake and Gigi Boucher (’16)
Jake and Gigi (Oberloier) Boucher graduated in 2016, Jake with a BBA in Business Management, and Gigi with a BBA in Digital Media Marketing. After graduating, Jake started his own asphalt maintenance business. He then joined businesses with a friend, and he now works as a partner at ProLine Striping. Gigi worked for KWQC-TV6 until her side job as a wedding photographer began competing with her full-time job. She now works full-time as a wedding photographer. Of her classes at MBU, she says, “My marketing classes gave me the skills needed to successfully promote my business. My business professors also emphasized the truth that you can serve God with a secular job, which was an encouragement to me.” Jake recalls his own classes with appreciation: “I use principles that I learned in my business classes on a daily basis to communicate to and bring in new customers.”

Caleb (’05) and Sarah (’02) Stormer
Caleb (’05) and Sarah (’02) Stormer met while running on the MBBC cross country team. Both earned business degrees from Maranatha and now work in Fitchburg, WI. Caleb supervises a group of computer engineers for CDW, and Sarah works in human resources for Job Corps. The Stormers have three children, ages 9, 6, and 2, and have been involved in a start-up church which launched in September 2017 in Madison, WI.

Related Majors

Accounting Management
Business Management
Marketing Management
Communication Arts

Related Minors

Business Management
Marketing Management
Digital Media Marketing
Photography

Potential Career Fields

Advertising manager or designer
Promotions/PR manager in traditional and digital media
Brand manager
Salesperson
Campaign developer
Social media manager
Web designer

*Some careers and employment positions require graduate degrees,
specialized training, or addtional certification and licenses.

MBU Program Faculty

Jeff Drost

School of Business | Professor

Ph.D. Organizational Leadership, Regent University
MS Business Management, Cardinal Stritch University
BM, Graduate School of Banking, University of Madison
BS Business Management, Cardinal Stritch University