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Offered On-Campus

Offered Online

BACHELOR OF BUSINESS ADMINISTRATION

DIGITAL MEDIA MARKETING

Overview | Digital Media Marketing

The Digital Media Marketing major is designed to prepare you to become a manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

“This is a great opportunity for business majors to get sound marketing theory and also gain the technology and communication skills for application of those concepts.” – Dr. Corey Pfaffe

 

Program Outcomes

  • Students will demonstrate knowledge of marketing terminology and concepts.
  • Students will demonstrate the ability to solve marketing problems.
  • Students will demonstrate skills in written and oral communication.
  • Students will demonstrate expertise in using technology.
  • Students will demonstrate Christian character and application of Biblical principles.

Suggested Course Schedule

Semester 1

Intro. to Business & Management (3)
Computer Applications (3)
Old Testament Survey (3)
English Composition 1 (3)
Intro. to Online Communications (3)

Total Credits: 15

Semester 2

New Testament Survey (3)
The Modern World (3)
Principles of Marketing (3)
English Composition (3)
Fundamentals of Public Speaking (2)
Music Elective (2)

Total Credits: 16

Semester 1

Principles of Accounting 1 (3)
Website Design 1 (3)
Principles of Video Production 1 (3)
Christian Life, Leadership, and Evangelism (3)
Science Elective (3)

Total Credits: 15

Semester 2

Principles of Accounting 2 (3)
BUMG 211 or 231 (3)
CADM 211 or 267 (3)
Baptist Heritage (3)
Probability and Statistics (3)

Total Credits: 15

Semester 1

BUMG 211 or 231 (3)
Major Courses (6)
Bible Doctrine 1 or 2 (3)
Literature Elective (3)
Open Elective (3)

Total Credits: 18

Semester 2

Major Courses (9)
Bible Doctrine 1 or 2 (3)
American Studies Elective (3)
Open Electives (3)

Total Credits: 18

Semester 1

Major Courses (9)
Business Strategy (3)
Bible Elective (3)
Open Electives (2)

Total Credits: 17

Semester 2

Business Capstone (3)
Major Courses (6)
Bible Elective (3)
Open Electives (2)

Total Credits: 14

Related Majors

Accounting Management
Business Management
Marketing Management

Related Minors

Business Management
Marketing Management
Digital Media Marketing

Potential Career Fields

Advertising manager or designer
Promotions/PR manager in traditional and digital media
Brand manager
Salesperson
Campaign developer
Social media manager
Web designer

*Some careers and employment positions require graduate degrees,
specialized training, or addtional certification and licenses.

MBU Program Faculty

Jeff Drost

School of Business | Associate Professor
Credentials
Doctoral Candidate, Regent University
BM, Graduate School of Banking, University of Madison
BS Business Management, Cardinal Stritch University

Steve Board

School of Business | Instructor
Credentials
BS Architecture, Lawrence Technological University

Tracy Foster

School of Business | Associate Professor
Credentials
DBA, Walden University
MBA, Syracuse University
BS, Montana State University
CPA, CGMA, and CDFM-A

Bible Core

Dual Degrees