UNDERGRADUATE BACHELORS | DIGITAL MEDIA MARKETING

Degree Overview

The Digital Media Marketing major is designed to prepare  you to become a manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

"This is a great opportunity for business majors to get sound marketing theory and also gain the technology and communication skills for application of those concepts." - Dr. Corey Pfaffe

 

Program Outcomes

  • Knowledge of marketing terminology and concepts
  • Ability to solve marketing problems
  • Skill in written and oral communication
  • Expertise in using technology
  • Ability to gain employment or pursue graduate education in marketing or a related field

Suggested Course Schedule

1st Year

Semester 1

  • Intro. to Business & Management (3)
  • Computer Applications (3)
  • Old or New Testament Survey (3)
  • English Composition 1 (3)
  • Intro. to Online Communications (3)

Total Credits: 15

Semester 2

  • Old or New Testament Survey (3)
  • The Modern World (3)
  • Principles of Marketing (3)
  • English Composition (3)
  • Fundamentals of Public Speaking (2)
  • Music Elective (2)

Total Credits: 16

2nd Year
3rd Year
4th Year

Related Minors

  • Business Management
  • Marketing Management
  • Digital Media Marketing

 

Potential Career Fields

  • Advertising manager or designer
  • Promotions/PR manager in traditional and digital media
  • Brand manager
  • Salesperson
  • Campaign developer
  • Social media manager
  • Web designer

*Some careers and employment positions require graduate degrees, specialized training, or additional certification and licenses.

Business Capstone TM 049

MBU Program Faculty

Meet some of the people in who lead this program

Drost_Jeffrey_Faculty

Jeff Drost

School of Business | Associate Professor

Credentials

Doctoral Candidate, Regent University

BM, Graduate School of Banking, University of Madison

BS Business Management, Cardinal Stritch University

Stevens_Mark_Administration

Mark Stevens

School of Business | Instructor

Credentials

BS Business Management, Maranatha Baptist University

BS, Baptist University of America

Foster_Tracy_Faculty

Tracy Foster

School of Business | Chair

Credentials

DBA, Walden University

MBA, Syracuse University

BS, Montana State University

CPA, CGMA, and CDFM-A

Steven Board - Staff

Steve Board

School of Business | Instructor

Credentials

BS Architecture, Lawrence Technological University

Admissions: Request Catalog

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