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Offered On-Campus

Offered Online

BACHELOR OF BUSINESS ADMINISTRATION

DIGITAL MEDIA MARKETING

Overview | Digital Media Marketing

The Digital Media Marketing major is designed to prepare you to become a manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

“This is a great opportunity for business majors to get sound marketing theory and also gain the technology and communication skills for application of those concepts.” – Dr. Corey Pfaffe

 

Program Outcomes

  • Students will demonstrate knowledge of marketing terminology and concepts.
  • Students will demonstrate the ability to solve marketing problems.
  • Students will demonstrate skills in written and oral communication.
  • Students will demonstrate expertise in using technology.
  • Students will demonstrate Christian character and application of Biblical principles.

Suggested Course Schedule

Semester 1

Intro. to Business & Management (3)
Computer Applications (3)
Old Testament Survey (3)
English Composition 1 (3)
Intro. to Online Communications (3)

Total Credits: 15

Semester 2

New Testament Survey (3)
The Modern World (3)
Principles of Marketing (3)
English Composition (3)
Fundamentals of Public Speaking (2)
Music Elective (2)

Total Credits: 16

Semester 1

Principles of Accounting 1 (3)
Website Design 1 (3)
Principles of Video Production 1 (3)
Christian Life, Leadership, and Evangelism (3)
Science Elective (3)

Total Credits: 15

Semester 2

Principles of Accounting 2 (3)
BUMG 211 or 231 (3)
CADM 211 or 267 (3)
Baptist Heritage (3)
Probability and Statistics (3)

Total Credits: 15

Semester 1

BUMG 211 or 231 (3)
Major Courses (6)
Bible Doctrine 1 or 2 (3)
Literature Elective (3)
Open Elective (3)

Total Credits: 18

Semester 2

Major Courses (9)
Bible Doctrine 1 or 2 (3)
American Studies Elective (3)
Open Electives (3)

Total Credits: 18

Semester 1

Major Courses (9)
Business Strategy (3)
Bible Elective (3)
Open Electives (2)

Total Credits: 17

Semester 2

Business Capstone (3)
Major Courses (6)
Bible Elective (3)
Open Electives (2)

Total Credits: 14

Alumni Spotlight

Jake and Gigi Boucher (’16)
Jake and Gigi (Oberloier) Boucher graduated in 2016, Jake with a BBA in Business Management, and Gigi with a BBA in Digital Media Marketing. After graduating, Jake started his own asphalt maintenance business. He then joined businesses with a friend, and he now works as a partner at ProLine Striping. Gigi worked for KWQC-TV6 until her side job as a wedding photographer began competing with her full-time job. She now works full-time as a wedding photographer. Of her classes at MBU, she says, “My marketing classes gave me the skills needed to successfully promote my business. My business professors also emphasized the truth that you can serve God with a secular job, which was an encouragement to me.” Jake recalls his own classes with appreciation: “I use principles that I learned in my business classes on a daily basis to communicate to and bring in new customers.”

Caleb (’05) and Sarah (’02) Stormer
Caleb (’05) and Sarah (’02) Stormer met while running on the MBBC cross country team. Both earned business degrees from Maranatha and now work in Fitchburg, WI. Caleb supervises a group of computer engineers for CDW, and Sarah works in human resources for Job Corps. The Stormers have three children, ages 9, 6, and 2, and have been involved in a start-up church which launched in September 2017 in Madison, WI.

Related Majors

Accounting Management
Business Management
Marketing Management
Communication Arts

Related Minors

Business Management
Marketing Management
Digital Media Marketing
Photography

Potential Career Fields

Advertising manager or designer
Promotions/PR manager in traditional and digital media
Brand manager
Salesperson
Campaign developer
Social media manager
Web designer

*Some careers and employment positions require graduate degrees,
specialized training, or addtional certification and licenses.

MBU Program Faculty

Jeff Drost

School of Business | Professor

Ph.D. Organizational Leadership, Regent University
MS Business Management, Cardinal Stritch University
BM, Graduate School of Banking, University of Madison
BS Business Management, Cardinal Stritch University

Steve Board

School of Business | Instructor

BS Architecture, Lawrence Technological University

Tracy Foster

School of Business | Dean

DBA, Walden University
MBA, Syracuse University
BS, Montana State University
CPA, CGMA, and CDFM-A

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Dual Degrees