BACHELORS DEGREE | DIGITAL MEDIA MARKETING

Degree Overview

The Digital Media Marketing major is designed to prepare you to become a manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

"This is a great opportunity for business majors to get sound marketing theory and also gain the technology and communication skills for application of those concepts." - Dr. Corey Pfaffe

 

Program Outcomes

  • Students will demonstrate knowledge of marketing terminology and concepts.
  • Students will demonstrate the ability to solve marketing problems.
  • Students will demonstrate skills in written and oral communication.
  • Students will demonstrate expertise in using technology.
  • Students will demonstrate Christian character and application of Biblical principles.

Suggested Course Schedule

1st Year

Semester 1

  • Intro. to Business & Management (3)
  • Computer Applications (3)
  • Old Testament Survey (3)
  • English Composition 1 (3)
  • Intro. to Online Communications (3)

Total Credits: 15

Semester 2

  • New Testament Survey (3)
  • The Modern World (3)
  • Principles of Marketing (3)
  • English Composition (3)
  • Fundamentals of Public Speaking (2)
  • Music Elective (2)

Total Credits: 16

2nd Year
3rd Year
4th Year

Related Minors

  • Business Management
  • Marketing Management
  • Digital Media Marketing

 

Potential Career Fields

  • Advertising manager or designer
  • Promotions/PR manager in traditional and digital media
  • Brand manager
  • Salesperson
  • Campaign developer
  • Social media manager
  • Web designer

*Some careers and employment positions require graduate degrees, specialized training, or additional certification and licenses.

Business Capstone TM 049

MBU Program Faculty

Meet some of the people in who lead this program

Drost_Jeffrey_Faculty

Jeff Drost

School of Business | Associate Professor

Credentials

Doctoral Candidate, Regent University

BM, Graduate School of Banking, University of Madison

BS Business Management, Cardinal Stritch University

Foster_Tracy_Faculty

Tracy Foster

School of Business | Associate Professor

Credentials

DBA, Walden University

MBA, Syracuse University

BS, Montana State University

CPA, CGMA, and CDFM-A

Steven Board - Staff

Steve Board

School of Business | Instructor

Credentials

BS Architecture, Lawrence Technological University

Admissions: Request Catalog

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