Visual Communications

About This Course

Mary Ann Lumm“Messages with highly effective visual presentation tend to ‘get through,’ powerfully conveying meaning and emotional impact. This course will teach you (through practical design projects and analyses) techniques that capture attention, skillfully guide the eye, convey meaning, and produce a more positive response—all of which add visual impact and make your messages more effective.”

Course Details

Code / Name: CADM 145 − Visual Communications  (3 credits)

Digital Media Computers TM 04Description: A broad overview of the concepts and practices necessary for producing attractive and effective visual communications across a variety of traditional and new media formats. Students will gain practical knowledge in visual design and critical thinking skills that will help them recognize and skillfully use visual communication.

Required Text(s): Please use the online campus bookstore to locate required textbooks for the course. Make sure that you search using the correct course code and look for the course with the “OL” suffix in the drop-down list. (See Textbook Ordering Help.)