BACHELOR OF BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Overview | Marketing Management
Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop the character and skills needed for effective service in the marketing field.
Program Outcomes
- Students will demonstrate knowledge of marketing technology and concepts.
- Students will demonstrate the ability to solve marketing problems.
- Students will demonstrate skill in written and oral communication.
- Students will demonstrate expertise in using technology.
- Students will demonstrate Christian character and application of Biblical principles.
Suggested Course Schedule
Semester 1
Intro. to Business & Management (3)
Computer Applications (3)
Old Testament Survey (3)
English Composition 1 (3)
The Modern World (3)
Total Credits: 15
Semester 2
New Testament Survey (3)
Fundamentals of Public Speaking (2)
English Composition 2 (3)
Science Elective (3)
Music Elective (2)
Concentration/Minor Elective (4)
Total Credits: 17
Semester 1
Principles of Accounting 1 (3)
Principles of Marketing (3)
Christian Life, Leadership, and Evangelism (3)
American Studies Elective (3)
Concentration/Minor Elective (3)
Total Credits: 15
Semester 2
Principles of Accounting 2 (3)
BUMG 211 or 231 (3)
Baptist Heritage (3)
Probability and Statistics (3)
Concentration/Minor Elective (3)
Total Credits: 15
Semester 1
BUMG 211 or 231 (3)
Macroeconomics (3)
BUMK 452 or 457 (3)
Bible Doctrine 1 or 2 (3)
Literature Elective (3)
Concentration/Minor Elective (2)
Total Credits: 17
Semester 2
Microeconomics (3)
Buyer Behavior (3)
Marketing Elective (3)
Bible Doctrine 1 or 2 (3)
Concentration/Minor Elective (3)
Total Credits: 15
Semester 1
BUMK 452 or 457 (3)
Business Strategy (3)
Marketing Elective (9)
Bible Elective (3)
Total Credits: 18
Semester 2
Business Capstone (3)
Marketing Elective (6)
Bible Elective (3)
Concentration/Minor Elective (3)
Total Credits: 15
Alumni Spotlight
Related Majors
Accounting Management
Office Management
Business Management
Related Minors
Accounting Management
Business Management
Marketing Management
Potential Career Fields
Product developer
Marketing researcher
Retail manager
Promotion manager
Direct marketer
Personal salesperson
Sales manager
Customer service agent
*Some careers and employment positions require graduate degrees,
specialized training, or addtional certification and licenses.
MBU Program Faculty

Jeff Drost
School of Business | Professor
Ph.D. Organizational Leadership, Regent University
MS Business Management, Cardinal Stritch University
BM, Graduate School of Banking, University of Madison
BS Business Management, Cardinal Stritch University

Steve Board
School of Business | Instructor
BS Architecture, Lawrence Technological University

Tracy Foster
School of Business | Dean
DBA, Walden University
MBA, Syracuse University
BS, Montana State University
CPA, CGMA, and CDFM-A

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