Overview | Marketing Management

Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop the character and skills needed for effective service in the marketing field.

Program Outcomes

• Students will demonstrate knowledge of marketing technology and concepts.
• Students will demonstrate the ability to solve marketing problems.
• Students will demonstrate skill in written and oral communication.
• Students will demonstrate expertise in using technology.
• Students will demonstrate Christian character and application of Biblical principles.