UNDERGRADUATE BACHELORS | MARKETING MANAGEMENT

Degree Overview

Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research, and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop character and skills needed for effective service in the marketing field.

 

Program Outcomes

  • Knowledge of marketing terminology and concepts
  • Ability to solve marketing problems
  • Skill in written and oral communication
  • Expertise is using technology
  • Ability to gain employment or pursue graduate education in marketing or a related field

Suggested Course Schedule

1st Year

Semester 1

  • Intro. to Business & Management (3)
  • Computer Applications (3)
  • Old or New Testament Survey (3)
  • English Composition 1 (3)
  • The Modern World (3)

Total Credits: 15

Semester 2

  • Old or New Testament Survey (3)
  • Fundamentals of Public Speaking (2)
  • English Composition 2 (3)
  • Science Elective (3)
  • Music Elective (2)
  • Concentration/Minor Elective (4)

Total Credits: 17

2nd Year
3rd Year
4th Year

Related Minors

  • Accounting Management
  • Business Management
  • Marketing Management

 

Potential Career Fields

  • Produce developer
  • Marketing researcher
  • Retail manager
  • Promotion manager
  • Direct marketer
  • Personal salesperson
  • Sales manager
  • Customer service agent

*Some careers and employment positions require graduate degrees, specialized training, or additional certification and licenses.

Bachelor of Business Administration in Marketing Management
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ALUMNI SPOTLIGHT | JON & MICKI REHFELDT

After graduating with his Biblical Studies major, Jon Rehfeldt ('06, '08, '11) began deputation to prepare for mission work in the country of Uruguay while he finished his Master of Divinity degree at Maranatha Baptist Seminary and taught Greek at MBU. He met Micki (Kibler, '14), a Marketing Management major, shortly after she returned from a Spanish immersion trip, one of the requirements for her Spanish minor. After getting married, they completed deputation and moved to Uruguay in September of 2013. "We are presently in Colonia, Uruguay, a growing city just across Rio de la Plata from Buenos Aires," Jon shared. "We are involved in every aspect of the ministry here, but are focusing on the Bible Institute. While I am busywriting, translating, teaching, and administrating, Micki helps with project design, organization, and--the students' favorite--cooking."

MBU Program Faculty

Meet some of the people in who lead this program

Drost_Jeffrey_Faculty

Jeff Drost

School of Business | Associate Professor

Credentials

Doctoral Candidate, Regent University

BM, Graduate School of Banking, University of Madison

BS Business Management, Cardinal Stritch University

Stevens_Mark_Administration

Mark Stevens

School of Business | Instructor

Credentials

BS Business Management, Maranatha Baptist University

BS, Baptist University of America

Foster_Tracy_Faculty

Tracy Foster

School of Business | Chair

Credentials

DBA, Walden University

MBA, Syracuse University

BS, Montana State University

CPA, CGMA, and CDFM-A

Steven Board - Staff

Steve Board

School of Business | Instructor

Credentials

BS Architecture, Lawrence Technological University

Admissions: Request Catalog

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