Degree Overview

Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop the character and skills needed for effective service in the marketing field.


Program Outcomes

  • Students will demonstrate knowledge of marketing technology and concepts.
  • Students will demonstrate the ability to solve marketing problems.
  • Students will demonstrate skill in written and oral communication.
  • Students will demonstrate expertise in using technology.
  • Students will demonstrate Christian character and application of Biblical principles.

Suggested Course Schedule

1st Year

Semester 1

  • Intro. to Business & Management (3)
  • Computer Applications (3)
  • Old Testament Survey (3)
  • English Composition 1 (3)
  • The Modern World (3)

Total Credits: 15

Semester 2

  • New Testament Survey (3)
  • Fundamentals of Public Speaking (2)
  • English Composition 2 (3)
  • Science Elective (3)
  • Music Elective (2)
  • Concentration/Minor Elective (4)

Total Credits: 17

2nd Year
3rd Year
4th Year

Related Minors

  • Accounting Management
  • Business Management
  • Marketing Management


Potential Career Fields

  • Produce developer
  • Marketing researcher
  • Retail manager
  • Promotion manager
  • Direct marketer
  • Personal salesperson
  • Sales manager
  • Customer service agent

*Some careers and employment positions require graduate degrees, specialized training, or additional certification and licenses.

Bachelor of Business Administration in Marketing Management


After graduating with his Biblical Studies major, Jon Rehfeldt ('06, '08, '11) began deputation to prepare for mission work in the country of Uruguay while he finished his Master of Divinity degree at Maranatha Baptist Seminary and taught Greek at MBU. He met Micki (Kibler, '14), a Marketing Management major, shortly after she returned from a Spanish immersion trip, one of the requirements for her Spanish minor. After getting married, they completed deputation and moved to Uruguay in September of 2013. "We are presently in Colonia, Uruguay, a growing city just across Rio de la Plata from Buenos Aires," Jon shared. "We are involved in every aspect of the ministry here, but are focusing on the Bible Institute. While I am busywriting, translating, teaching, and administrating, Micki helps with project design, organization, and--the students' favorite--cooking."

MBU Program Faculty

Meet some of the people in who lead this program


Jeff Drost

School of Business | Associate Professor


Doctoral Candidate, Regent University

BM, Graduate School of Banking, University of Madison

BS Business Management, Cardinal Stritch University


Tracy Foster

School of Business | Associate Professor


DBA, Walden University

MBA, Syracuse University

BS, Montana State University


Steven Board - Staff

Steve Board

School of Business | Instructor


BS Architecture, Lawrence Technological University

Admissions: Get more info!