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Overview | Marketing Management

Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop the character and skills needed for effective service in the marketing field.


Program Outcomes

  • Students will demonstrate knowledge of marketing technology and concepts.
  • Students will demonstrate the ability to solve marketing problems.
  • Students will demonstrate skill in written and oral communication.
  • Students will demonstrate expertise in using technology.
  • Students will demonstrate Christian character and application of Biblical principles.

Suggested Course Schedule

Semester 1

Intro. to Business & Management (3)
Computer Applications (3)
Old Testament Survey (3)
English Composition 1 (3)
The Modern World (3)

Total Credits: 15

Semester 2

New Testament Survey (3)
Fundamentals of Public Speaking (2)
English Composition 2 (3)
Science Elective (3)
Music Elective (2)
Concentration/Minor Elective (4)

Total Credits: 17

Semester 1

Principles of Accounting 1 (3)
Principles of Marketing (3)
Christian Life, Leadership, and Evangelism (3)
American Studies Elective (3)
Concentration/Minor Elective (3)

Total Credits: 15

Semester 2

Principles of Accounting 2 (3)
BUMG 211 or 231 (3)
Baptist Heritage (3)
Probability and Statistics (3)
Concentration/Minor Elective (3)

Total Credits: 15

Semester 1

BUMG 211 or 231 (3)
Macroeconomics (3)
BUMK 452 or 457 (3)
Bible Doctrine 1 or 2 (3)
Literature Elective (3)
Concentration/Minor Elective (2)

Total Credits: 17

Semester 2

Microeconomics (3)
Buyer Behavior (3)
Marketing Elective (3)
Bible Doctrine 1 or 2 (3)
Concentration/Minor Elective (3)

Total Credits: 15

Semester 1

BUMK 452 or 457 (3)
Business Strategy (3)
Marketing Elective (9)
Bible Elective (3)

Total Credits: 18

Semester 2

Business Capstone (3)
Marketing Elective (6)
Bible Elective (3)
Concentration/Minor Elective (3)

Total Credits: 15

Alumni Spotlight

Joe Diener (’08)
After earning a bachelor’s in Marketing Management, Joe Diener (’08) was commissioned through Maranatha ROTC as an infantry officer in the NH Army National Guard, also working in the civilian sector as a technician testing firearms and small arms systems. In 2016 Joe left the National Guard after receiving a direct commission into the U.S. Coast Guard. He is currently stationed in San Diego, where he serves as Lieutenant in a Deployable Specialized Forces unit. “I was challenged by an MBU professor to join ROTC which enabled me to focus my efforts and gave me an amazing and unique career I wouldn’t have had otherwise.”

After graduating with his Biblical Studies major, Jon Rehfeldt (’06, ’08, ’11) began deputation to prepare for mission work in the country of Uruguay while he finished his Master of Divinity degree at Maranatha Baptist Seminary and taught Greek at MBU. He met Micki (Kibler, ’14), a Marketing Management major, shortly after she returned from a Spanish immersion trip, one of the requirements for her Spanish minor. After getting married, they completed deputation and moved to Uruguay in September of 2013. “We are presently in Colonia, Uruguay, a growing city just across Rio de la Plata from Buenos Aires,” Jon shared. “We are involved in every aspect of the ministry here, but are focusing on the Bible Institute. While I am busywriting, translating, teaching, and administrating, Micki helps with project design, organization, and–the students’ favorite–cooking.”

Related Majors

Accounting Management
Office Management
Business Management

Related Minors

Accounting Management
Business Management
Marketing Management

Potential Career Fields

Product developer
Marketing researcher
Retail manager
Promotion manager
Direct marketer
Personal salesperson
Sales manager
Customer service agent

*Some careers and employment positions require graduate degrees,
specialized training, or addtional certification and licenses.

MBU Program Faculty

Jeff Drost

School of Business | Professor

Ph.D. Organizational Leadership, Regent University
MS Business Management, Cardinal Stritch University
BM, Graduate School of Banking, University of Madison
BS Business Management, Cardinal Stritch University

Steve Board

School of Business | Instructor

BS Architecture, Lawrence Technological University

Tracy Foster

School of Business | Dean

DBA, Walden University
MBA, Syracuse University
BS, Montana State University

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