Marketing your management skills
Marketing means much more than attractive copy or catchy ads. It involves acquiring meaningful data to identify consumer needs and make decisions about product development, pricing, positioning, and other strategic functions.
If you’re interested in acquiring specific skills in such marketing activities as sales, research, buyer behavior, and international business, the Marketing Management major will prepare you well. Research projects and multimedia class presentations will enhance your communication skills and creativity. You may also look over the details for our Digital Media Marketing major.
Autumn (Byers, ‘07) Ifland is an account executive with Byers Media, which represents seven outdoor magazines. Her primary responsibility is to write proposals for prospective clients, but she also builds professional relationships by taking them on hunting trips to the West. She once returned with a nine-point buck. The Marketing Management major teaches Sunday school at her local church. View her work on her website.
Our faculty knows marketing
Dr. Corey Pfaffe has served as the Dean of Maranatha’s School of Business since 1989. He also chairs the College Finance committee. As a Certified Public Accountant (CPA) with more than 25 years of professional experience, he regularly consults with churches, Christian ministries and small businesses.
Read more about our Business faculty.
Your potential career
- Marketing writer or editor
- Product development
- Marketing research
- Retail management
- Promotion management
- Direct marketing
- Personal selling
- Sales management
- Customer service
- Website design
Your potential schedule
|Introduction to Business & Management||3||Microsoft Excel||1|
|Computer Applications Seminar||1||Old or New Testament Survey||3|
|Old or New Testament Survey||3||English Composition 2||3|
|English Composition 1||3||Science Elective||3|
|Fundamentals of Public Speaking||2||Music Elective||2|
|The Modern World||3||Open Electives||4|
|Principles of Accounting 1||4||Principles of Accounting 2||4|
|Principles of Marketing||3||Microsoft Access||1|
|Christian Life and Leadership||3||BUMG 211 or 231||3|
|American Studies Elective||3||Baptist Heritage||3|
|Concentration/Minor||3||Probability and Statistics||3|
|BUMG 211 or 231||3||Microeconomics||3|
|BUMK 452 or 457||3||Marketing Requirement or Electives||3|
|Bible Doctrine 1 or 2||3||Bible Doctrine 1 or 2||3|
|BUMK 452 or 457||3||Business Strategy Senior Capstone||3|
|Marketing Requirement or Electives||9||Marketing Requirement or Electives||6|
|Bible Elective||3||Bible Elective||3|